Unique Bathmat Fashion Statement From Amersham Company
5:46am 14th January 2014
Would you wear a dress made out of bath mats?
Well one Amersham company has designed just that, with the help of a young fashion designer.
Ana Ogun-Sanya's turned Isagi's ususal non-slip mats into the dress which goes on show next month.
Director Jayne Guilbert, said:
"We always knew our products were special, but it was a real thrill to see them fit together into a catwalk dress.
"Ana found a swatch of material in a market and tracked us down through the internet. We showed her the multitude of options from our range of fabrics and she did the rest.
"It's quite funny to see a glamorous model strutting her stuff in shelf liner that you would normally see in the back of a van driven by an engineer or mechanic."
Now, Jayne and her team are hoping to build on the success of the garment by demonstrating its versatility at the Spring Fair show at Birmingham's NEC from February 2.
Jayne added that there is a serious side to this:
"Retailers and general customers don't realise that this type of non-slip material is on the market.
"And yet it has incredible safety benefits in a whole range of applications, as well as being hugely versatile and durable."
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