Waddesdon Manor pick Aylesbury Prison-made coffee as new brew

Waddesdon Manor pick Aylesbury Prison-made coffee as new brew

Published by Dan Gooding at 6:05am 28th September 2018. (Updated at 10:31am 28th September 2018)

80,000 cups of coffee are sold each year at Waddesdon Manor and now the beans come from Aylesbury Prison.

Redemption Roasters run a roastery and barista training centre at the Prison and have now partnered with the National Trust site to be their coffee provider.

Who are Redemption Roasters?

Redemption Roasters, Waddesdon Manor.
The new partnership will see the coffee fuel thousands of visitors to the Manor each year

After being approached by the Ministry of Justice to help address the state of reoffending in the UK, Redemption Roasters now operate a roastery and barista training centre at Aylesbury Prison, training young offenders in professional roasting and competition-level barista skills.

No more than ten trainees are taken on at one time, ensuring each is given the opportunity to develop universally recognised skills and qualifications that will help them find employment upon release.

As Max Dubiel, one of Redemption’s founders explains:

"As prison education workshops go, ours is one of the most exciting and delivers real skills which will help our trainees break the cycle of unemployment and reoffending.”

The new partnership

This social ethos, along with the fact that good coffee comes in close second on Redemption’s list of priorities, piqued Waddesdon’s interest in the brand.

Redemption Roasters, Waddesdon Manor.
Waddesdon say they are 'absolutely delighted' to be working with the company

Following an official launch on Wednesday 19 September, the 80,000 cups of coffee sold from the Manor’s outlets each year will now contain Redemption’s Aylesbury blend.

Redemption coffee will also be served in Waddesdon’s boutique Five Arrows Hotel, a former Victorian coaching inn situated at the gates of Waddesdon Manor, which also features an award-winning restaurant.

Using ethically sourced coffee beans from Brazil, Colombia and Honduras, this signature blend features notes of cocoa, toasted nut and red berry, promising a rich, full-bodied taste.

Redemption Roasters

Waddesdon are confident that their choice of a coffee which both tastes good and does good will please the 450,000 visitors to Waddesdon each year, and in turn these huge visitor numbers make the organisation Redemption Roasters’ biggest wholesale client.

As Managing Director of Rothschild Waddesdon Limited, Sara Sweetland explains:

"We are absolutely delighted to be working with Redemption, and are thrilled to offer our visitors delicious coffee that not only offers employment within the prison, but more importantly provides young offenders with an invaluable opportunity that isn’t always easy to come by."

Inclusion and community support has long been a core value for Waddesdon, having already supported an ongoing scheme in partnership with Spring Hill Open Prison, which offers inmates an opportunity to gain invaluable new skills through work experience placements.

In a somewhat poetic cycle of events, HMP Spring Hill has also recently become one the first prisons to house a Redemption barista training academy, and Redemption have ambitious plans to see expansion across as many of the 121 UK prisons as possible.

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