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Buckinghamshire NHS Trust receive baby friendly award

The award was given following an assessment by a Unicef.

Published by Mix96 News at 2:00pm 4th February 2020. 2-minute read.

Buckinghamshire NHS Trust receive baby friendly award

The NHS in Bucks have won international recognition for their Health Visiting Service.

They're the latest UK health care facility to win the Baby Friendly Award following an assessment by Unicef that recognised the best practice standards they have in place.

The Baby Friendly Initiative, set up by Unicef and the World Health Organisation is a global programme providing practical and effective ways for health services to improve the care provided for all mothers and babies.

The initiative works with UK public services to protect, promote, and support breastfeeding and to strengthen mother-baby and family relationships.

Infant Feeding coordinator Sally Sharpe said:

"Breastfeeding protects babies against a wide range of serious illnesses including gastroenteritis and respiratory infections in infancy as well as asthma, cardiovascular disease and diabetes in later life. We also know that breastfeeding reduces the mother's risk of some cancers - although mums might also be interested in hearing that it is easier, cheaper and simply less hassle than bottle feeding," added Sally.

"But however a mother chooses to feed her baby, she can be sure that she will be supported to form a strong, loving relationship with her newborn - through having maximum skin to skin contact and understanding how her baby communicates with her and needs her to respond."

Baby Friendly Initiative Programme Director, Sue Ashmore said:

"We are delighted that the Health Visiting service in Buckinghamshire Healthcare NHS Trust has achieved full Baby Friendly status

Surveys show us that most mothers want to breastfeed but don't always get the support they need. Mothers in Buckinghamshire can be confident that their health visiting teams will provide high standards of care."

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